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Interesting video generated by AI of trends in music over the past 4 years. Of note is the decline in popularity of hip hop and the rise of country and rock. Also, very encouraging is the increase in the use of guitar (woo hoo!). The data also reveals that songs are getting shorter and using less profanilty. Interesting to speculate on the reason for the trends.
John -
It’s happening here in New Zealand. My grandson is in a rock band made up of 17 – 18 year olds, and they are becoming really popular in the Auckland area, and even internationally. Comments from fans say they are really loving the music and lyrics, and they have so many gig offers they can barely keep up with it. Hip hop and rap are fading away (thankfully) except among the polynesian gang members, who still like to drive around with massive speakers in their cars booming out hip hop as they cruise through the McDonalds parking lots in an effort to intimidate other people. But when I go to the beaches or parks where people hang out, do a picnic, and listen to music, I’m hearing 99% rock music, new and old. “Hey hey, my my…..Rock and roll will never die.”
Sunjamr Steve
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Wow! Some good news for a change! Rock is becoming more popular, use of profanity is down, guitar is becoming more prominent, hip hop is less prominent, it’s all good news as far as I’m concerned.
Joe
The sight of a touch, or the scent of a sound,
Or the strength of an Oak with roots deep in the ground.
--Graeme Edge -
Fascinating. It would be interesting to know the listener demographics behind those changes. However we can resort to some wild speculation! Hip Hop has been popular long enough for hip hop loving parents to have kids old enough to make their own musical choices. Could it be they’re choosing not to listen to what their parents do just because it’s, well, “parent music”, just like all the generations before? The drop in profanity could be linked to the drop in Hip Hop too as it’s much more prevalent there.
I guess the trend to shorter songs isn’t so much of a surprise given modern, TikTok attention spans and a steady stream of formulaic pop songs, but it was a surprise to see that the Beatles would be a shoe-in if they were starting out today with their 2 minute wonders.
It was great to hear the death of the guitar has been overstated too, just as it was in the 80s when electronic music was on the rise. I guess the rise in Rock and Country could be driving that, along with the fact that live music is much more important financially/popularity wise, than records for modern musicians and turning up to a gig with a laptop and GarageBand is going to be way less cool than pitching up with a battered Strat 🙂
Whatever the cause its good news for us lovers of Dad Rock! -
I think Country has been the “New Rock” for decades. The Byrds and the Eagles started the folk-rock tradition (back in the 70’s) which is similar to Country in that guitars are used, chord progressions resemble that of {1,4,5 structure}, lyrics are sung, and ensemble instruments are used. Rock died and was resuscitated by a style of Country that is much like the music of 38 Special, Skynyrd, the Outlaws and Marshall Tucker. Modern Country is far more conservative than many of its counterparts, which means less vulgarity, more beer, God, Glory, Guns and flag waving. Brad Paisley, Toby Keith and Zac Brown would all have been considered Southern Rockers in the 70s. When Ronnie Van Zandt and the Free Bird went down in October of ’77, so did the Southern Rock thing. It’s being revived by Country which is marketed to a wider and broader demographic.
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It’s funny you mention that country is kind of morphing into the new rock. I’ve been noticing for a while that when some of the new “country” music appears on my Youtube feed, it doesn’t sound anything at all like what I would call country. It’s definitely more rock than classic country. And as for kids rejecting hip hop and rap because their parents listen to it, that may well be true. I’ve also read that kids today are beginning to avoid getting tattoos because their parents have them. Time will tell. But I’m starting to see some seriously wrinkled old people with seriously wrinkled tattoos that look pretty awful. Their skin looks like a mold infestation.
Sunjamr Steve
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Mmmm…
The billboard represents the total sales in the global music industry in the US. But guess what: 96% of the world population is NOT American…
In Europe, the top streaming genre is probably hip hop/R&B – definitely not Country!-
Here’s what Google says: “The most popular music genre in Europe is probably pop music. Pop music is a genre that is enjoyed by people of all ages and from all countries. It is a genre that is easy to listen to and usually has a catchy beat. Other popular genres in Europe include rock, dance, and hip hop.” Lot of Swifties there.
Sunjamr Steve
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